This Girl Can
This Girl Can is Sport England's nationwide campaign to get women and girls moving, regardless of shape, size and ability.
Their research reveals a huge difference in the number of men and women playing sport. And it's not because females don't want to get active. Millions of women and girls are afraid to exercise because of fear of judgement.
- There are 2 million fewer women than men regularly playing sport
- More men play sport than women at almost every age
The campaign is the first of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who play sport by using images that are the complete opposite of the idealised and stylised images of women weare now used to seeing.
Through our paddle, we want to raise awareness of this brilliant campaign and support the amazing work Sports England are doing. Check out www.thisgirlcan.co.uk.